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About Us

Ettel Bettel is a creative concept based on a thoughtful approach to the parent-child lifestyle - aiming at making the adult's life easier without forgetting the child's perspective. Our line of kids-wear, as well as practical accessories and decor solutions, offers a smart simplicity based on functionality, comfort and style. 

EttelBettel uses only the highest quality natural materials, mostly organic cotton. Our fabrics are carefully treated to prevent pilling, shrinkage, and color fade. The final product reveals our constant attention to quality and detail, from the labels and trims to the prints. In other words we've designed kids-wear that looks fine, feels softer and lives longer tailored to the parent's needs and the child's comfort.

Ettel Bettel is a Yiddish term for Cat’s Cradle, a social game that requires one basic tool – a piece of string. It’s playful, smart, simple, and most of all – driven by an endless imagination, which defines the essence of our creative process. 

We create with love and passion and hope you'll enjoy the EttelBettel experience as much as we do.

Come have fun with us!  



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